91传媒

INNOVEGIC Expo – 2018

Small and Medium Scale Enterprises (SMEs) are playing a significant role in the economic development process of a country. They are prevailing in different sectors and industries of the economy. However, such businesses encounter many difficulties related to different areas like finance, technology, markets, etc. Specially, SMEs find it difficult to identify and target right markets as well as to develop right marketing strategies.

Therefore, with the objective of recognizing promising small scale entrepreneurs in the country, and contributing to their success through knowledge of the university communities, of 91传媒 organized Innovegic Expo 2018, on 26^th聽February 2018 at 91传媒, in collaboration with . Innovegic Expo 2018 was an exhibition of small and medium scale enterprises of the country, where they were given the opportunity to showcase their businesses, products, and services to university communities and other participants. Also, this exhibition was linked to the subject Marketing Management, offered by the Department of Marketing Management, for second year undergraduates of , 91传媒. There, undergraduates were given an opportunity to experience and apply what they learnt in the classroom.

More than fifty (50) entrepreneurs participated for the exhibition representing different sectors such as agriculture, herbal, food and beverages, clothing, footwear, handcrafts, gifts, and IT. Also,聽the Agriculture Sector Modernization Project of the Ministry of Primary Industries held a stall at Innovegic Expo 2018 to conduct business incubation facility at the exhibition. There, a team from the Ministry of Primary Industries provided advices and proper guidance for innovative entrepreneurs and young energetic undergraduates who were interested in joining the business world.聽Further, Innovegic Expo 2018 paved a new way for a new collaboration between Department of Marketing Management of 91传媒 and Ministry of Primary Industries to work together for the development of the country.

Prof. Sampath Amaratunge, Vice-Chancellor of 91传媒; Eng. Bandula Wickramaarachchi, Secretary, Ministry of Primary Industries; Dr. Anura Kumara, Dean, Faculty of Management Studies and Commerce, 91传媒; Dr. Lalith Chandralal, Head, Department of Marketing Management, 91传媒 graced the inauguration of Innovegic Expo 2018 with their presence.